Niaga SPOTLIGHT: Tech-Driven Coffee - Spilling the beans

Venon Tian, Chief Operating Officer, ZUS Coffee, joins us to discuss building a tech-driven beverage startup in less than 5 years.

ZUS reached an impressive milestone in July 2024, opening its 500th outlet in Malaysia, and now also boasts almost 50 outlets in Philippines, employing more than 4,000 Malaysians & Filipinos.

The beverage industry is a highly competitive global and domestic market. In Malaysia, output in the beverages market amounted to MYR 14.21bn in 2023 with a Cumulative Annual Growth Rate (CAGR) of 2.76 percent.