New Google Features Create SEO Opportunities

Google’s Matt Cutts always offers helpful advice, and our conversation with him at Google I/O was no exception. Cutts catches us up on a variety of search items including Google Squared, PageRank, and the recent redesign to Google’s search results page.

Google Squared is a new tool that puts search results into a spreadsheet-like list. It essentially organizes the results into facts, so users don’t have to click on multiples sites to find what they need. Cutts refers to it as a “sideways query” and points out that it could provide new information for users that they would not have previously found using traditional search.

When we spoke with Cutts earlier this year, he mentioned the growing obsession that SEOs and webmasters have with PageRank. We asked him about it in the above video, and while he did say it was important, he was quick to point out that it was only one of the more than 200 signals Google takes into consideration. He says content, title, url, and proxim