New CUPRA Born Design Preview

CUPRA continues to challenge convention with the new CUPRA Born. The brand’s first all‑electric car evolves into a sharper, more emotional challenger, re‑engineered to deliver a new striking design, improved interiors and greater technology.
With a range of more than 600 kilometres, power outputs up to 240kW (326PS), and innovations such as Matrix LED lighting, the CUPRA Born strengthens the brand’s identity as an unconventional challenger brand.
Designed and developed in Barcelona, the new CUPRA Born will be produced in Zwickau, Germany. It embodies CUPRA’s progressive spirit, combining electrification with performance, sustainability with style, and digitalisation with emotion. Production will begin in the second quarter of 2026, with the market launch scheduled for the summer 2026.