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More Doctors Smoke Camels...
23 Views • Dec 12, 2011
Description
In 1913, R.J. Reynolds developed an innovation: the packaged cigarette. Most tobacco users who smoked cigarettes preferred to roll their own, and there was thought to be no national market for pre-packaged cigarettes.Reynolds worked to develop a flavor he thought would be more appealing than past products, creating the Camel cigarette, so named because it used Turkish paper,in imitation of then-fashionable Egyptian cigarettes.
Camels were advance promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming". This marketing style was a prototype for attempts to sway public opinion that coincided with the US entry into WW I, and later WW II. The brand's catch-phrase slogan, used for decades, was "I'd walk a mile for a Camel!"
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