MINI Urban Tennis Kit

MINI, an icon in the world of urban mobility, was a partner of Sneakerness, the first Italian appointment of the most followed international sneaker culture festival, which saw more than 10,000 visitors.

MINI has always been not just a simple car, but is an expression of an extrovert and contemporary lifestyle, which since 1959, when the first classic Mini went on the market, has transformed the concept of a small car into one of the greatest stories of success of the automotive sector.

MINI has become and has remained for almost sixty years a unique and iconic car in the world of urban mobility, changing the world of cars, design and the sense of urban mobility, making it contemporary and lending itself to endless customizations in terms of colors, materials and finishes.

MINI has built its identity, iconicity and strength basing its DNA on five key principles: innovation, iconic design, creative use of space, Minimal Footprint and Go-kart Feeling.