MINI Paul Smith Edition - Designers Video

Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.