MICHELIN Road5 Mediapool Video

Four years on from the launch of the MICHELIN Pilot Road 4, incontestably one of the most popular Sport Touring tyres available today with sales of 1.5 million units, Michelin has pushed the envelope further still with the MICHELIN Road 5. Designed for road use and suited to most types of road bike, the fi fth-generation MICHELIN Road 5 comes in a choice of two versions (Standard and Trail) and has plenty of arguments in its favour in its bid to win over customers in the highly competitive Sport Touring tyre market. To be sure of providing the most relevant response to the needs and demands of motorcyclists the world over, Michelin took a close look at how its customers used their motorcycles, from a means of travelling to and from work, to escaping the crowd for a weekend away. The result is a fundamentally new tyre in terms of its architecture, tread pattern and rubber compounds to deliver even more grip on wet and roads alike, along with enhanced agility and stability. The MICHELIN Road 5 packs recent innovations like MICHELIN ACT+, as well as optimised rubber compounds and MICHELIN XST Evo progressive sipe technology for improved water clearance capacity. Meanwhile, the use of metal additive manufacturing technology, which permits the making of highly sophisticated moulds, has allowed Michelin to not only deliver even better grip on wet roads but to keep ahead of the competition, while at the same time offering long tyre life. Indeed, with 5,000 kilometres on the clock, the MICHELIN Road 5 brakes as short as a new MICHELIN Pilot Road 4, its predecessor, yet it still provides outstanding grip in dry conditions, as well as superior handling in comparison with its chief rivals and enhanced stability. While not an end in itself, innovation is vital when it comes to moving forward in a way that is benefi cial to customers and this is why it is such a core part of the Michelin Group’s strategy. To be able to anticipate the needs of customers and address them with real solutions calls for innovation that is inspired by real-world usages, mobility practices and climatic conditions. Michelin sees the launch of the MICHELIN Road 5 as a means to reinforce its position as one of the radial Sport Touring tyre market leaders in Europe and North America.

Follow us @AutoMotoTV - http://www.twitter.com/AutoMotoTV
Like us on Facebook: http://www.facebook.com/CarVideosOnline
AutoMotoTV - http://www.youtube.com/AutoMotoTV

AutoMotoTV Deutsch: http://bit.ly/2w3J1Bn