Meta launches new program for developers, standalone AI assistant app

Meta launches new program for developers, standalone AI assistant app

Meta Platforms on Tuesday, April 29, announced an application programming interface in a bid to woo businesses to more easily build AI products using its Llama artificial-intelligence models.

Llama API, which was unveiled during the company's first-ever AI developer conference, will help Meta go up against APIs offered by rival model makers including Microsoft-backed OpenAI, Alphabet's Google and emerging low-cost alternatives such as China's DeepSeek.

APIs allow software developers to customize and quickly integrate a piece of technology into their own products. For OpenAI, APIs constitute the firm's primary source of revenue.

Meta, which released the latest version of Llama earlier this month, did not share any pricing details for the API. In a press release, it said the new API was available as a limited preview for select customers and would roll out broadly in weeks to months.

META/REUTERS

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