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Meta Aims to Revive Threads' Popularity with Anticipated Web Version

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Meta Aims to Revive Threads' Popularity with Anticipated Web Version

B
Benzinga

10 Views • Aug 21, 2023

Description

Meta Platforms plans to launch a web version of its microblogging app, Threads, to address user demands and increase its competitiveness against platforms like Elon Musk's X (formerly Twitter). Threads, a text-first social media app, initially gained attention upon its release but has seen a decline in usage due to missing features and limited accessibility on mobile devices. The web version aims to expand the app's reach and improve data collection capabilities. Despite being the fastest app to reach 100 million downloads, Threads' daily active users have dropped from nearly 50 million to less than 10 million. Meta's CEO Mark Zuckerberg also announced plans for an improved search feature for Threads in the coming weeks.