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Menstrual Costs Rise

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Menstrual Costs Rise

B
Benzinga

16 Views • Mar 23, 2026

Description

Menstrual product prices surged nearly 40% since 2020 — from $5.37 to $7.43 per unit — as tariffs on cotton-based products hit $115M in 2025, up from $42M in 2020. Dollar sales rose 30% while unit volume fell ~6%, signaling consumers are buying less and shifting to store brands and reusable alternatives. P&G and Kimberly-Clark both cited tariff-related cost pressures.