Mastercard removes the name from logo, keeps colour

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years. “A picture communicates better than words,” said Allen Adamson, co-founder of the marketing strategy firm Metaforce. “And they have the distinct advantage of having one of the most recognizable icons in the world.” The Purchase, New York, company said Monday that 80 percent of people recognize the Mastercard logo even when its name isn’t present. Adamson said the new wordless logo is a reflection of the tech-centric world we live in.