Martin Kallstrom on Avoiding Information Overload

Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need.

To provide a solution for this growing problem, the Swedish company developed Twingly Channels that combines search technology, filtering services, and social aspects into one service. The channels allow users to follow particular topics of interest and invite others to subscribe to their channel. The sources for the information within the channels are ranked according to the number of mentions, comments, recommendations and other social metrics on the social Web.