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Market Positioning,Segmentation,Differentation

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Market Positioning,Segmentation,Differentation

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Nino Mihilli

21 Views • Nov 02, 2016

Description

Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or marketing programs. A Segment is a group of consumers who respond in similar way to a given set of marketing efforts