Making Time for Marketing

Many small and medium-sized businesses tend to struggle since they typically have a lack of resources. Most of them are understaffed but still have to make time for social media, search engine rankings, leads, following up on leads, and more.

While at the Online Marketing Summit in San Diego, Mike McDonald of WebProNews spoke with Genoo’s CEO Kim Albee about these very issues. Genoo provides tools that allow businesses to manage multiple aspects in one place. As a result, the business has more time to dedicate to leads, follow-ups, and conversions.

These areas are very important to small businesses because, as Albee points out, “…if you don’t follow up, then whatever you spent to get those leads lose their value every month that you don’t follow up.”

In addition, the company puts enterprise level information into SMB terms. Often times at industry events, the perspective is from a large brand. Genoo takes that information and makes it applicable to SMBs.