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Liril
Description
The Lintas insight “The housewife is on her own ONLY in the bathroom for those 15 precious minutes” translated into a non-Hindustan-Lever-formulaic advertising (“SHOW the brand user in the TVC... or else!”) that connected with consumers (men and women!)
The “la-la-la-lara-la…la-la-la” jingle is a cultural meme.
The “la-la-la-lara-la…la-la-la” jingle is a cultural meme.
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