Lexus IS F Visualizer

http://marketing-paradise.com http://www.business-garden.com Client: Lexus Canada Creative Agency: Dentsu Canada Creative Directors: Glen Hunt, Deborah Prenger Art Directors: Deborah Prenger, David Glen, Alex Rea Writers: Glen Hunt, Joe O'Neil, Peter Gardiner Agency Producer: Amanda Loughran Director: Crush Production Company: Crush, Toronto Creative Director (Crush): Gary Thomas Executive Producer: Patty Bradley Producer: Patty Bradley Designers: Chris Rolf, Adrian Lawrence, Yoho Hang Yue, Stefan Woronko Animators: Aylwin Fernando, Yoho Hang Yue, Mark Irish, Stefan Woronko, Chris Rolf, Adrian Lawrence C.G: Aylwin Fernando, Mark Irish, Yoho Hang Yue, Stefan Woronko, Chris Rolf Music & Sound Design: Grayson Matthews, Toronto Comment on the spot by Crush CD Gary Thomas: When we were approached by Dentsu to do this spot, we were given an audio clip of the car running full tilt and asked “what would that sound look like?” We then interpreted the sounds visually and used Maya and After Effects to create imagery that built adrenaline and took the audience on a journey. This project was a close collaboration between Crush, Dentsu Canada and Grayson Matthews, who built the soundtrack meticulously.