Lexus ES - Documentary Trailer

The global reputation of the Lexus brand, based on incredible levels of technology and innovation, has inspired the creation of the first advertising spot entirely written by an Artificial Intelligence (IA) system. Driven by Intuition is directed by Kevin Macdonald, the acclaimed director for film masterpieces such as The Last King of Scotland and Whitney, as well as an Academy Award winner for Best Documentary for One Day in September.

An unprecedented project, which sees the collaboration between an Artificial Intelligence system and a renowned artisan of the film to experiment the limits of the working union between man and machine, exploring the importance of intuitiveness and expressing the peculiarities of the new Lexus ES Hybrid sedan .