Lessons from Marketing Experts: What to Test

Lessons from Marketing Experts: What to Test
Bounce Exchange - Sheraton Austin Hotel
Featuring Panelists:
Russ Painter, A/B Testing and Optimization Manager @ Ancestry.com
Mike Nececkas, Director of Audience Development @ Hearst Digital Media
Thomas Barker, Data and Analytics Lead: Digital & CRO @ Royal Bank of Scotland

Moderated by Andrea Warner, President & Publisher @ WhichTestWon

Get ready to be involved in the action as you are the star of this live A/B Test critiques. Test your conversion smarts as Time Warner Cable, The Royal Bank of Scotland and Autodesk take your through their thoughts on a diverse sample of A/B tests from across the internet. It's up to you to determine which test won--and earn some serious bragging rights.