L7-DM-Google Ads - Part I - 2nd Dec 2022

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages (SERPs) and other websites that participate in the Google AdSense program.

Google Ads operates on a pay-per-click (PPC) model, which means that advertisers only pay when a user clicks on one of their ads. Advertisers bid on keywords related to their business or products, and Google uses a complex algorithm to determine which ads to display for a particular search query. The ads are then displayed on the SERP or on other websites that are part of the Google Display Network.

Google Ads generates revenue for Google in two ways. Firstly, Google charges advertisers for each click on their ads. The cost-per-click (CPC) varies depending on the competition for the keyword, the quality of the ad, and the relevancy of the landing page. Advertisers can set a daily budget for their campaigns, and Google will automatically stop showing the ads once the budget is reached.

Secondly, Google generates revenue through the Google Display Network, which allows website owners to display ads on their sites and earn money from clicks or impressions. Google takes a percentage of the revenue generated by these ads.

Overall, Google Ads is a powerful advertising platform that allows businesses to reach their target audience and generate revenue through online advertising. With its advanced targeting options, flexible budgeting, and real-time performance tracking, it is a popular choice for businesses of all sizes.

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