Kidults: Young at Heart

Kidults: Young at Heart
The term "kidult," a combination of the words "kid" and "adult," refers to grownups who still retain their childlike interests and sentiments. These adults from their 20s to 40s tend to re-live their childhood and spend money to experience them again. Kidults used to be considered emotionally needy grownups who are nostalgic about their childhood and trying to find emotional stability from their past. But this no longer accurately describes kidults, as they have emerged as a consumer group that can purchase products that satisfy their needs and interests no matter how expensive they are. 4Angles look at the kidults who are shaping a new consumer trend.