Kevin Roberts Interview | Saatchi & Saatchi

http://bit.ly/cGcLRw Watch this latest exclusive video interview with Kevin Roberts, CEO of Saatchi & Saatchi where he explains why brands have become commodities because there is no differentiation in most categories. The differentiation now is to move from a brand to become a Lovemark. I learned a lot from this video and particularly liked the part when he shared about how can marketers look at brands innovatively to break new ground. Watch the full video @ http://bit.ly/cGcLRw