Jeebok Park: Duanju Will Become a Mainstream Global Content Format

Jeebok Park, founder and CEO of Code Crayon and the global microdrama platform Shorttime, shares his vision for the future of short-form entertainment. Drawing on his experience in drama production, he explains why mobile-first storytelling is reshaping audience habits and why emotional engagement is the key metric for success. In this conversation, Jibo discusses the popularity of BL and romance content, the balance between data and creativity, the role of social media in platform growth, and how AI technologies could support the next generation of storytelling. He also reveals Shorttime’s long-term vision of becoming a global entertainment hub where fandom, technology, and short dramas converge.INTERVIEW BY WENWEN HAN