Jaguar Land Rover - Virtual Eye Pod

Jaguar Land Rover has fitted ‘virtual eyes’ to intelligent pods to understand how humans will trust self-driving vehicles, as research studies suggest that as many as 63% of pedestrians worry about how safe it will be to cross the road in the future. The friendly-faced ‘eye pods’ have a vital job: helping work out how much information future self-driving cars should share with users or pedestrians to ensure that people trust the technology. As part of the engineering project, Jaguar Land Rover has enlisted the help of a team of cognitive psychologists to better understand how vehicle behaviour affects human confidence in new technology.