Israeli website helps 'Dr. Google'

The Israeli company First Life Research has launched Treato, a search platform that aggregates billions of user-generated medical posts and pulls out their meaning with proprietary algorithms. The final product, Treato's online service, is a broad-ranging catalog of treatments and symptoms which provides users with clear, organized information. Treato, brings together more than a billion patient voices from multiple sites on the Web. The free site is currently tailored to the U.S. market, but company is exploring the option of expanding the service to additional countries, including Israel.