Is David Beckham still sexy?

David Beckham has never been shy about his assets.

But at 36, does the British soccer player-turned-fashion designer still have it?

Beckham was on hand in London on Wednesday (February 1) to launch his new collection of underwear for Swedish retailer H&M.

He is also the collection's posterboy, posing nearly nude in Y-fronts in the window display and adverts.

So what do people think about Beckham today?

SOUNDBITE: Lauren and Nicole, David Beckham Fans, When Asked If They Have Seen The Underwear, saying (English):

LAUREN, SAYING: "Nice."

NICOLE, SAYING: "He's still looking good for his age, definitely."

SOUNDBITE: Kylie, from the United States, saying:

"I'm from America and he's a big deal there and of course he's married to Posh Spice and he's hot."

REPORTER ASKING: "Do you fancy him a little bit?"

KYLIE, SAYING: "A little bit."

Celebrities and friends turned out for the launch's afterparty and said even they were eager to get their hands on the goods.

SOUNDBITE: Jade Parfitt, Model, saying:

"I can't wait to see David in his underwear."

SOUNDBITE: Unidentified Guest, saying:

"I can't wait to try on David's underpants, really, I've been waiting all this time to see it."

SOUNDBITE: Suzy Menkes, Fashion Editor of the International Herald Tribune, saying:

"Now everyone can have a bit of him, why not?"

Beckham talked about the collaboration with the Swedish retail giant.

SOUNDBITE: David Beckham, Soccer Player and Fashion Designer, saying:

"We came together obviously, once I created the bodywear line, H&M came on and said obviously make it bigger and better and they've done that, so I'm excited."

The collection is part of a long-term partnership between Beckham and H&M, and the clothes will be available in 1800 stores worldwide and online.

At nearly 40, David still seems to inspire awe, even for heterosexual men.

SOUNDBITE: Dermot O'Leary, British Television Presenter, looking at David Beckham statue, saying:

"If that's how the scale works, then I'm down with it."

Cindy Martin, Reuters