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Is data a fair trade? | Made in Germany

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Is data a fair trade? | Made in Germany

D
DW (English)

70 Views • Apr 16, 2014

Description

In 2012 companies spent 4.5 billion euros on acquiring data concerning potential customers. Market researchers say that figure is set to rise to 35 billion euros annually. The only party not getting anything out of the deal is the person to whom the data belongs.
Read more: http://www.dw.de/program/made-in-germany/s-3066-9798

Keywords & Tags

#data #fairplay #personal #merchandise #online #shopping #made #in #germany #economics #dw #deutsche #welle

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