Is Brand Important?

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The world of business has taken a dramatic turn over the past several years as social media has taken hold and introduced personal brand to everyone, rather than the lucky few we consider to be celebrities. Personal brand is becoming as important as your business brand, assisting you in finding employment, organizing business endeavors, and building a reputation as a reliable authority on various subjects.

Brand is important for many different reasons. In business, a brand allows people outside of the business to easily identify and recall your company when need arises. It becomes, in itself, a valuable asset that can become more valuable than any other single part of your company.

How do you build your personal brand?

You can give your take on Frank's question and others like it here:
http://www.youtube.com/watch?v=WRKjba6OuVs

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