IRTA 2021 - Pashoo Pakshee

Pashoo Pakshee designs and retails craft products made by local, predominantly female, artisans from marginalised communities living in wildlife conflict areas. They work with Forest Departments and NGOs to develop skills and sustainable livelihood opportunities for tribal and underprivileged communities to reduce their dependence on the forest and enable them “to perceive wildlife conservation as an avenue for prosperity rather than a hindrance”. When Covid-19 struck, Pashoo Pakshee pivoted from offline to online platforms and sales increased dramatically, enabling them to support more crafters, even as they listed products of three more NGOs.

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