IRTA 2021 - Aathun

Aathun is a not-for-profit initiative run by Rajasthan Studio to preserve, support, and empower the folk musicians of Rajasthan, whose lives and livelihoods were disrupted by the Covid-19 pandemic. Largely dependent on earnings from tourism, they are now jobless and struggling. Aathun was launched in August 2020 as a response to enable folk musicians to earn from donations made directly to their accounts during online performances and through sponsorship. The judges recognise that these are very new initiatives but they show great promise and could be replicated.

#Awards #IRTA #Travel #OutlookTraveller #OutlookMagazine #OutlookGroup