iPhone X hands on

The X is the phone for a world where pricing isn’t an obstacle for users who simply want the latest and best of everything packed into one device. It’s at once fan service as the phone hits a big milestone and a tactic acknowledging that we’ve crossed a threshold into a world of truly premium flagships where a $999 price tag is, for many, an afterthought.

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Subscribe to TechCrunch today: