Insider Advice on Marketing Your iPhone App

Insider Advice on Marketing Your iPhone App
VentureBeat - DiscoveryBeat 2009
With more than 119,000 apps in the Apple AppStore, discovery is a huge problem. Facebook is just as tough. And to make it worse, you're at a disadvantage because large networks have the upper hand of experience in platform strategy and a louder voice to get their products heard.If you're a two-person garage development shop and starting from scratch, how do you create an app that can go viral?If you're not a giant company, how do you exploit your newness and focus, using the key ingredients of success?How can the smaller developers team up with bigger brands that have name recognition? When should they go it alone?How do they build a company that bigger investors will notice?What are some of the platform tools at your disposal that can be used to get your apps noticed?How does discovery fit with the right business model for your app?Panelists include: Randy Angle (Director of Game Design, SGN), Julian Farrior (CEO, Backflip Studios), Ge Wang (Co-Founder, CTO, & COO, Smule - maker of Ocarina iPhone app), and Peter Farago (VP Marketing, Flurry).Moderator: Matt Marshall (Editor in Chief, VentureBeat).