Inside Uber: a built-in feature to prevent pickup mix-ups

For many of us this has no doubt happened at some point, you’re waiting for an Uber to arrive only for it to show up on the map and then suddenly drive off with another passenger. Or maybe you’ve been that other passenger whose driver didn’t verify you were the correct rider. Well there is actually a way to avoid this ever happening again with a little known feature built right into the app. Veuer’s Tony Spitz has the details.