Inside Tennis Star Coco Gauff's Portfolio

Coco Gauff joins Forbes senior writer Jabari Young to discuss how she’s expanding her business empire away from tennis. Gauff, 20, recently signed an extension with shipping giant UPS for a campaign entitled, “Coco vs. The Doubters,” which spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a small business.

Read the full story on Forbes: https://www.forbes.com/sites/jabariyoung/2024/07/09/tennis-champion-coco-gauff-has-this-advice-to-entrepreneurs-be-delusional/#:~:text=Coco%20Gauff%20joined%20Forbes%20senior,extension%20with%20shipping%20giant%20UPS.&text=W%20hen%20it%20comes%20to,great%2C%E2%80%9D%20Gauff%20tells%20Forbes.

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0:00 Introduction
1:29 Coco Gauff Shares The Mental Endurance Needed To Be A Tennis Player
5:35 Coco Gauff On Her Carol's Daughter Partnership And New Brand Deals
8:13 Coco Recalls Her Relationship With New Balance From A Young Age And How Its Grown Over The Years
12:33 Coco Gauff On Playing At Wimbledon: A Career Defining Moment
15:41 Coco's Childhood Growing Up In Atlanta And Rebuilding Brownwood Park With Friend, Storm Reid
20:13 Coco Gauff On Living In An Athlete Household
27:19 The Difference Between A Good Tennis Player vs. A Great One

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