Improving Your Brand By Changing Your Value Perception

Improving Your Brand By Changing Your Value Perception
Commonwealth Club - SF Club Office
Ellen Looyen, branding commentator for KGO Radio and Author of 'My Personal Brand Advantage' discusses the challenge of building a charismatic personal brand. Having a unique brand can instantly enhance your credibility, visibility and charismatic influence. Learn from "America’s Leader in Personal Branding" (The NYC Conference Board) on how to position yourself as THE expert in your field and share your personal brand story to influence others. Learn her ideas of how to apply the "Eight Elements of Charismatic Influence" to exude the confidence, emotional intelligence and presence of a powerful and persuasive leader."