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Idea Vs Budget
Description
Following on from Harry Pang's video yesterday on determining your budget for your video content, Thomas J Elliott's video today for APV's mastering video marketing series is all about understanding Idea vs Budget and what comes first.
Many clients want to set a budget first, but today I'm going to put forward the notion that actually having the idea first always makes better sense in the long run.
Many clients want to set a budget first, but today I'm going to put forward the notion that actually having the idea first always makes better sense in the long run.
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