How to Use the New Google Analytics Advanced Segments

First lets see What You Can Do with the New Advanced Segments

Here’s an overview of some of the new and best and ways to use Advanced Segments.
View all of your Google Analytics standard and custom reports for users and visits that match specific criteria.

Create custom segments with the new easy-to-use interface that will guide you through five types of custom segments – Demographics, Technology, Behavior, Date of First Visit, and Traffic Sources.

Include demographic data (age, gender, and interests) in your data segmentation.

Import custom segments made by the Google Analytics team and other Google Analytics users.

Share your custom segments with others using a custom link.

Let’s dive in to how you can start using Advanced Segments today. (This is applicable for both people familiar with the old setup and those who are new.)

2. How to Use Advanced Segments

To access Advanced Segments in the new Google Analytics, you’ll need to click on the dropdown arrow next to the default All Visits view.

This will toggle the Advanced Segments screen.

The default view will show you all of your advanced and custom segments. You can use the tabs to see only built-in segments, custom segments you created, or favorite segments you have starred. You also can search your advanced and custom segments.

To select segments to view, just click on them or drag them to the allotted spaces at the top. You can view up to four segments at a time.

When you’re finished selecting your segments, click the Apply button at the bottom to view your data.

remove a segment from your view, click the x at the top right of each circle box.

3. How to Create a Custom Segment

To create a new custom segment, click the New Custom Segment button. Next, you will be able to name your custom segment and choose from five types of segments.

Demographics – Segment your users by demographic information such as age, gender, language, affinity category, and location. In order to use the age, gender, and categories, you will need to go to the Audience Demographics Overview to see if you need to update your Google Analytics code to support the new Google Analytics data options. Even if you aren’t planning to use Advanced Segments, you’ll want to get this done right away.

Technology – Segment your users’ visits by their operating system, browser, screen resolution, device, and mobile.

Behavior – Segment your users by how often they visit and conduct transactions (number of visits, days since last visit, and visit duration).

Date of First Visit – Segment your users by when they first visited.

Traffic Sources – Segment your users by how they found you using campaign, medium, source, and keyword fields such as the ones you would add as UTM parameter tags on your URLs.

If you would prefer to set up your custom segment similar to how it was done before, click on the Conditions option under Advanced. This will let you add up to 20 and/or filters to your custom segment.

You can even crea