How to improve website ranking

To gain top SERP positions and know how to improve website ranking on search engines such as Google, you must first gain brownie points - or Google points. To do this you must meet their criteria for an interesting site - that is, a site that is has unique content and relevant to the keyword(s) that someone typed in. Lots and lots and lots has been written, spoken, video'd, argued and blogged regarding Google page rank, website optimisation, seo and article marketing......lets look at the facts.