How To Be Found On Google

I recently did a Marketing Boot Camp in Calgary where I went over about 40 to 50 strategies that companies can use to market themselves.  One of the strategies I went over was How to be found on Google.
Obviously Google generates a lot of search results.  In this video you will see how you can leverage the "Long Tail" or a long tail phrase to get more website traffic from Google.  A long tail phrase is one where there are 3+ words in a phrase and it's an excellent strategy on how to be found on Google.
Here is what you will see in this video on How to Be Found On Google:
1. Learn the reason why you want to use the long tail to get found
2. One thing you should look at adding to how you want to be found
3. What Google looks for in a web page and how it is presented
4. See why you want to try to rank on long tail phrases compared to short tail phrases

http://salestipaday.com/2011/10/06/how-to-be-found-on-google/