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How to avoid a PR disaster | FT Business

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How to avoid a PR disaster | FT Business

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Financial Times

8 Views • Mar 04, 2019

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The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster? Maija Palmer, social media journalist, reports

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