How parents embrace when things get ‘real’

A little more than three in five parents are ditching filters and unrealistic aesthetics and are looking to embrace more “real” parenting moments this year, according to new research.

Conducted by Talker Research on behalf of Mrs. T’s Pierogies, a survey of 2,000 parents of kids ages 2-18 revealed that in order to appear like the “perfect” parents, 60% admit that they carefully curate their social media accounts.

In 2025, 62% are looking to leave old habits in the past and embrace a candid reality, rather than a filtered and tweaked feed. In fact, more than half of parents (53%) feel that it’s impossible to measure up to the “perfect” parents they see on social media.

But today, things are changing: nearly half (48%) are looking to portray themselves, and their kids, in a not-so-perfect — but very real — light. Another third would be more likely to do so if they knew others could relate or if they saw other parents posting more candid moments (23%).