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How nostalgia saved Hostess' Twinkies

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How nostalgia saved Hostess' Twinkies

B
Business Insider

5 Views • Jan 22, 2021

Description

Hostess Twinkies rose to icon status in the mid-1900s, becoming a mainstay in lunch boxes across America. But a heavy debt load and two bankruptcies almost killed Twinkies. In 2012, Twinkies left shelves for what was thought to be for good. But two guys, Andy and Dean, had a plan to save the iconic brand.