How Internal Linking Helps to Rank A Site

How Internal Linking Helps to Rank A Site

Before your content can rank, it needs links. Internal linking establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than others.

So using the right internal linking strategy can boost your SEO!

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What are internal links?

An internal link is any link from one page on your website to another page on your website.

There are several types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content. We call those contextual links.

Contextual links allow search engines to find out what content on your site is related and to determine the value of that content.

Therefore, good internal links are crucial to your SEO.

Setting up an internal linking strategy
It’s crucial for your site’s SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands:
the relevance of pages;
the relationship between pages;
and the value of pages.
1. Determine the ideal structure for your site

Imagine your website as a pyramid.

On top of it is your homepage, below that there are some sections or categories, and further down there are individual posts and pages (possibly with subcategories in between).

If you do it well, your website’s menu should reflect this structure.

2. Decide what your most important content is
Then, you should determine what your most important content is.

In short, it’s your best and most complete content; it’s about the core of your business.

It’s the content you want people to find when they’re searching for a topics or products that you specialize in.

Because you want to let Google know that this is your most essential content, you need to add many links to it.

There are various spots from where you can link to your cornerstone content. Here, we’ll give the most common options, from your post’s copy to your navigation.

3. Add contextual links

When you’ve written various articles about a certain topic you should link them with each other.

This will show Google – and users! – that those articles are topically related.

You can link directly from sentences in your copy or add links at the end of your post.

Moreover, you want to show Google which of those articles is your cornerstone: your most complete article on this topic.

To do so, you have to add a link to the cornerstone in all of the articles on this topic.

And don’t forget to link back from the cornerstone to the individual posts.

4. Consider adding a related post section
There are many plugins and modules that add complete related pos