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How GE Is Appealing to the Tech Audience

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How GE Is Appealing to the Tech Audience

B
Bloomberg Technology

1 Views • Oct 02, 2015

Description

Oct. 2 -- Linda Boff, General Electric's chief marketing officer, explains the strategy behind GE's new advertising campaign. She speaks with Bloomberg's Emily Chang on "Bloomberg West."

Keywords & Tags

#rebranding #Marketing #Advertising #General Electric #ads

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