ReePrime
How GE Is Appealing to the Tech Audience

Hosted by Dailymotion. For legal issues report at the Copyright Center, report us on DMC, or use the Instant Removal tool.

How GE Is Appealing to the Tech Audience

B
Bloomberg Technology

1 Views • Oct 02, 2015

Description

Oct. 2 -- Linda Boff, General Electric's chief marketing officer, explains the strategy behind GE's new advertising campaign. She speaks with Bloomberg's Emily Chang on "Bloomberg West."