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How Facebook’s Ad System Works
5 Views • Oct 14, 2017
Description
If you type the word “Samsung” into Google on a laptop, a Samsung ad is likely to appear
at the top of the screen, above the list of search results chosen by Google.
It considers how relevant an ad is next to all other content, and it chooses ads based on how well they compete for attention with organic posts.
Advertisers can target people based on their political affiliation; how likely they are to engage with
political content; whether they like to jog, hike or hunt; what kind of beer they like; and so on.
Google says it runs separate teams and separate technology for organic content and ads.
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