How Crumbl Devoured America

Middle-school dropout Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than 1,000 stores—and rumors of a $2 billion sale. Inside a financial sugar rush.

Read the full story on Forbes: https://www.forbes.com/sites/simonemelvin/2025/03/02/how-crumbl-cookies-devoured-america/

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