How Companies Can Measure ROI

Some companies have a hard time measuring ROI (Return on investment).
Wells Fargo's head of social media listening, Brian Wright, spoke with Business Insider about how other companies can measure ROI.
Wright said the key is studying reactions and engaging with costumers on social media.
For many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic.
Wright said analyzing ROI should be a more "custom approach that ties into your business goals and outcomes."
He said it's a win if a company can take a product to market more effectively because we provided listening insights.
Wright said studying social media can improve ad campaigns and tell companies how their product will be received.