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How Can Corporate Brands Be Globally Relevant While Locally Applicable?
Description
<a class="link" rel="nofollow" target="_blank" href="http://www.thebrandunion.com/connect/new-york" target="_blank">Toby Southgate</a>, chief executive officer of global brand strategy and design agency <a class="link" rel="nofollow" target="_blank" href="http://www.brandunion.com/" target="_blank">Brand Union</a> in the United States, discusses how corporate brands such as Apple, Samsung, Nike, Jaguar and more can be strategic and innovative in their attempt to be globally relevant while also being locally applicable.
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