How ‘Bad and Angry Apples’ Spoil Gamification

How ‘Bad and Angry Apples’ Spoil Gamification
The Gamification Summit - The Concourse Exhibition Center
How can you use gamification to achieve results for your business or organization? Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business goals. In this presentation, Tricia Gellman, senior director of product marketing at Salesforce’s Data.com, will provide attendees with four tips for leading a gamified community to business success by illustrating case studies that delivered real-world results.Each month, Data.com’s 2 million-member strong community provides over one million new pieces of business information essential to Data.com’s success."