How 2 friends built a wing empire

How 2 friends built a wing empire

What started as a simple idea between friends Chris Santos and Casey Cuenca has grown into a thriving business called Wingyard, known for its mouthwatering unlimited chicken wings with 10 irresistible flavors. One is the 'brain' and the other is the 'implementer,' as the friends laid the foundation for their business. The owners of Wingyard, which began in Baguio City, took a calculated risk in a lesser-known location, but ended up expanding to 15 branches across Luzon. Learn about their innovative marketing strategies, from creating a minimalist industrial vibe for their stores to integrating branding into customer experiences like social media selfies. The duo also reveals the challenges they had to face and their advice on finding the right business partners, balancing labor division, and adapting to evolving market trends.

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