Honest Fair Simple - the campaign for clear labelling

The Countryside Alliance Foundation has long been concerned about the ambiguity surrounding food labelling, so much so that the adoption of a mandatory country-of-origin labelling framework was a key plank of the Countryside Alliance Rural Manifesto published in 2009. Clear labelling on meat products is essential to ensure that consumers are able to make informed choices and have confidence in the products they are buying. The Countryside Alliance Foundation believes that honest labelling provides much needed support to British producers, who are subject to some of the tightest animal welfare and production standards in the world. The Countryside Alliance Foundation's views are in step with the public, as consultations and polling consistently show that consumers want to know where their food comes from.